Catherine Cliffe set up All About Style with the aim to help people to look fantastic and therefore feel fantastic about themselves. Catherine is a Personal Stylist/ Image Consultant having trained with First Impressions an approved Image Consultant trainer and is a registered affiliate member of the International Federation of Image Consultants (IFIC). She is also a freelance Make-up Artist and Fashion Stylist, having trained at the Jemma Kidd Make-up School in London with David Horne, formerly of Mac and Revelations School of Make-up in Manchester.

A background of many years in the Fashion Industry, extensive experience in fashion retailing, training in top academies together with a flair for fashion and make-up and the desire to help people to look and feel great led Catherine to establish her business.

Catherine works freelance for Hoar Cross Hall in Staffordshire as an Image Consultant and also as a Make-up Artist for Bobbi Brown Make-up. Catherine has worked on many shows including the National Wedding Show at the NEC, Birmingham; doing both the catwalk models make-up and bridal make-up sessions on the Arianne Poole Looking Good stand and also at the Vitality Show in London For Jemma Kidd Make up School both on the stand and in the You magazine VIP area. She has contributed many fashion and make-up articles for Staffordshire County, Birmingham and West Midlands Life magazines. Catherine is a member of Mac Pro and FIPI; Federation of Image Professionals International (formerly TFIC) and is Based in Ashby De La Zouch, Leicestershire with a client base across the Midlands and beyond.